Go to Market Consulting

Bay Cloud Partners provides consulting services in the following areas

Go to Market Strategy

Size Markets and Segments

Calculate addressable and obtainable markets; prioritize segments to target.

Research Buyers and Define ICP

Identify typical buyer needs, KPIs, and purchase processes; define characteristics of ideal customer.

Define
Messaging

Document a prioritized list of buyer needs, company and product value propositions, and differentiators.

Define Demand Generation Plan

Identify channels; estimate conversion rates and costs; develop an execution plan.

Establish Sales Strategy

Identify required sales skills/roles; determine partner strategy; produce hiring and deal flow model.

Size Markets and Segments

Calculate addressable and obtainable markets; prioritize segments to target.

Research Buyers and Define ICP

Identify typical buyer needs, KPIs, and purchase processes; define characteristics of ideal customer.

Define Messaging

Document a prioritized list of buyer needs, company and product value propositions, and differentiators.

Define Demand Generation Plan

Identify channels; estimate conversion rates and costs; develop an execution plan..

Established
Sales Strategy

Identify required sales skills/roles; determine partner strategy; produce hiring and deal flow model.

Revenue Operations

Define Sales Process

Identify roles and responsibilities, deliverables and exit criteria for each deal stage.

Establish a Deal Desk

Define discount protocol and escalation process.

Develop Quota, Compensation
and Hiring Plans

Develop profitability model.

Implement CRM,
Establish Pipeline
Reporting

Set-up pipeline and business review cadence and reporting.

Define Sales Process

Identify roles and responsibilities, deliverables and exit criteria for each deal stage.

Establish a Deal Desk

Define discount protocol and escalation process.

Develop Quota, Compensation and Hiring Plans

Develop profitability model.

Implement CRM,
Establish Pipeline
Reporting

Set-up pipeline and business review cadence and reporting.

Sales Enablement

Sales Enablement

Build Onboarding

Define process for hiring, onboarding and offboarding sales reps.

Establish Selling Methodology

Select methodology; train reps; operationalize the steps.

Manage Training and Content Usage

Develop process for packing enablement; define requirements for tracking and reporting usage.

Develop Selling Skills

Identify skills / competencies to hire and develop; establish rating system for continuous improvement.

Establish Coaching Regimen

Define coaching process by role; train managers; produce reports.

Build Onboarding

Define process for hiring, onboarding and offboarding sales reps.

Establish Selling Methodology

Select methodology; train reps; operationalize the steps.

Manage Training and Content Usage

Develop process for packing enablement; define requirements for tracking and reporting usage.

Develop Selling Skills

Identify skills / competencies to hire and develop; establish rating system for continuous improvement.

Establish Coaching Regimen

Define coaching process by role; train managers; produce reports.

Go to Market Tech Stack

Determine Data
Needs

Source account and contact data; capture prospect intent and engagement; identify reporting requirements.

Define Automation
Needs

Assess needs and opportunities; develop user and stakeholder requirements

Design Solutions and Workflows

Assess potential solutions on workflows; assess user impact and adoption challenges.

Select and Implement Solutions

Develop evaluation criteria; invite vendors; assess and select solutions .

Determine Data Needs

Source account and contact data; capture prospect intent and engagement; identify reporting requirements.

Define Automation Needs

Assess needs and opportunities; develop user and stakeholder requirements

Design Solutions and Workflows

Assess potential solutions on workflows; assess user impact and adoption challenges.

Select and Implement Solutions

Develop evaluation criteria; invite vendors; assess and select solutions .

Metrics and Scorecards

Define Review Requirements

Match metrics needs with management reviews; define scorecards and reports.

Define Data Requirements

Identify required source data; design data ETL requirements.

Produce Scorecards and Reports

Select reporting tool(s); design and produce reports.

Define Review Requirements

Match metrics needs with management reviews; define scorecards and reports.

Define Data Requirements

Identify required source data; design data ETL requirements.

Produce Scorecards and Reports

Select reporting tool(s); design and produce reports.

Discover Solutions to Elevate Your Business

We tailor our solutions to your business model to ensure optimal performance.

Contact Us